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 Teen Fashion Lines ~ 1940s

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Join date : 2008-11-10

PostTeen Fashion Lines ~ 1940s

A fashion trend that emerged in the 1940s was the clothing industry targeting the teenage consumer. Previously, teenagers had to look for clothes in either the children's or women's departments. Now high school girls could find teen-sized clothing (10-16) in the newly-created teen shops of many popular department stores. The teen specialty industry continued to expand as designers and manufacturers created fashion lines just for teens.

Here are a few examples from the April 1945 Seventeen magazine featuring Pat Geoghegan:

Teen-Timer clothing manufacturer also published a booklet Teen-Age Fashions for Spring and Summer 1945 to advertise their teen fashions.

Unidentified Model & Pat

Unidentified Model & Pat

Pat & Unidentified Model
Photographer: Francesco Scavullo
These wool suits were available in the Teen Shops at Bonwit Teller in New York City and at Neiman-Marcus in Dallas.

Harper's Bazaar magazine also responded to this new trend. Junior Bazaar magazine became a monthly publication beginning in November 1945. Its target audience was fashionable teens who would buy Junior sizes:

October 29, 1945 Life Magazine

In June 1948, Junior Bazaar was incorporated into the larger magazine as a special section:

Photographer: Ernst Beadle

Photographer: Richard Avedon

Susan Camp
Senior Editor & Archivist
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