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 Boyfriends & Dating ~ Arpege Perfume 1959-1963

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MMM60s-SC



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Join date : 2008-11-10

20100926
PostBoyfriends & Dating ~ Arpege Perfume 1959-1963

This popular Arpege campaign was very unique in that a male was the focus of the ad, even though the perfume advertised was for women. The copy gives us insights into the dating attitudes and rituals of the 1950s and 1960s:
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What To Do On A Date, a classic Coronet instructional film for teenagers, shared humorous how-tos for boy/girl relationships in 1951:

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Susan Camp
Senior Editor & Archivist
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