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 Helen Ryan ~ Miss Rheingold Contest 1953

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Join date : 2008-11-10

20100912
PostHelen Ryan ~ Miss Rheingold Contest 1953

Rheingold Brewing Company in Brooklyn, New York, sponsored the Miss Rheingold contest from 1940 to 1964 as a promotional campaign for their very popular beer. Ballots featuring the six finalists were available in grocery stores where the customers could vote for their favorite girl. Throughout the following year, the winner would be featured in Rheingold ads on billboards and in magazines.

In 1952, Helen Ryan and Tippi Hedren were two of the finalists for Miss Rheingold 1953. At that time, both Helen and Tippi were well-known junior models who appeared regularly in teen magazines and ads. They were both concerned that winning the contest and being prominently featured in beer ads might negatively affect their bookings for teen-related products. As it turned out, Mary Austin was chosen the winner. Helen continued her busy modeling career, and Tippi became a famous actress.

A new album within Helen Ryan's Portfolio Album has been created for scans from the Miss Rheingold 1953 contest booklet and ads:
http://www.minimadmod60s.com/gallery2/main.php?g2_itemId=95386
http://www.minimadmod60s.com/gallery2/main.php?g2_itemId=95134

BOOKLET:











MAGAZINE ADS:





Thank you, Helen, for allowing us to share the scans from your special booklet!

Susan Camp
Senior Editor & Archivist
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