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 Cole of California ~ Cheryl Tiegs 1960s

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Join date : 2008-11-10

20100711
PostCole of California ~ Cheryl Tiegs 1960s

Fred Cole was a silent film actor whose family owned West Coast Knitting Mills, an underwear manufacturing company. Fred chose to design and produce swimsuits instead and founded Cole of California in 1923. His swimsuits styles were known for being classy, comfortable and flattering to a variety of women's figures:


Fred Cole & Model
1957 Western Union Ad


In 1949, Fred Cole signed competitive swimmer and movie star Esther Williams to be featured in the Cole of California ad campaigns:


1949

One of the most popular Cole of California models was California girl Cheryl Tiegs. Here are a few of her lovely ads from 1966 and 1967:
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1966


1966


1966


1966


1966


1967

Susan Camp
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