Oral and Visual History Initiative MMM60s MODEL HISTORY and VINTAGE FASHION
 
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 "Pink Is For Girls" ~ 1960s Lustre-Creme Ads

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MMM60s-SC



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Join date : 2008-11-10

20100519
Post"Pink Is For Girls" ~ 1960s Lustre-Creme Ads

Throughout the 1950s, ad campaigns for Lustre-Creme Shampoo featured Hollywood stars promoting their latest films. Marilyn Monroe was a famous example:
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1953

Keeping in step with the changing trends of the 1960s, Lustre-Creme Shampoo unveiled their new Pink Is For Girls ad campaign in 1967. Psychedelic, hot pink backgrounds and popular, young fashion models were now the successful marketing combination:


1967 Kathy Jackson
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1968 Linda Gauche
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1968 Linda Gauche


1968 Unidentified Model


1968 Marianne Nestor
Contributed by bonniepix

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1968 Marianne Nestor
Contributed by bonniepix


This iconic ad was also selected as the cover photo for the book 60s Fashion: Vintage Fashion and Beauty Ads, edited by Jim Heimann (Taschen, 2007):


Contributed by bonniepix

Susan Camp
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