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 Revlon's "Fire & Ice"~ Dorian Leigh

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MMM60s-SC



Posts : 723
Join date : 2008-11-10

20100418
PostRevlon's "Fire & Ice"~ Dorian Leigh

On March 1, 1932, brothers Charles and Joseph Revson, along with chemist Charles Lachman, established a nail polish company they named Revlon (the “l” in Revlon came from Lachman).

In his book Fire and Ice: The Story of Charles Revson – the Man Who Built the Revlon Empire (William Morrow and Company, 1976), Andrew Tobias chronicled the career of the man “who started with one bottle of nail polish and a fine ear for female fantasy and built an empire – The Revlon Company – worth millions from them”:



A special album has been created for this book in the 60s Ad Campaigns Album: Revlon Album (1940s-1950s):
http://www.minimadmod60s.com/gallery2/main.php?g2_itemId=88141

To read this out-of-print book online, go to Andrew Tobias’ web site:
http://www.andrewtobias.com/fireandice.html

Dorian Leigh was already a top model when she did Fatal Apple, her first Revlon spread, in 1945”:
http://www.minimadmod60s.com/gallery2/main.php?g2_itemId=88186







“From then on Revson considered her ‘lucky’ and used her in shade promotion after shade promotion”:


1945


1946


1947

“The shade promotion to end all others was Revlon’s Fire and Ice, in the fall of 1952.” It won Advertising Age’s prestigious “Magazine Advertisement of the Year” award:


Costume: Bove of Rose Schogel
Ring: John P. John
Photographer: Richard Avedon

“The two-page spread consisted of a dazzling model, Dorian Leigh, in an icy silver-sequin dress with a fiery scarlet cape; and on the facing page, the headline, ARE YOU MADE FOR FIRE AND ICE? You were, the ad stated, if you could answer eight of the following fifteen questions in the affirmative:

Have you ever danced with your shoes off?
Did you ever wish on a new moon?
Do you blush when you find yourself flirting?
When a recipe calls for one dash of bitters, do you think it's better with two?

Do you secretly hope the next man you meet will be a psychiatrist?
Do you sometimes feel that other women resent you?
Have you ever wanted to wear an ankle bracelet?
Do sables excite you, even on other women?
Do you love to look up at a man?
Do you face crowded parties with panic -- then wind up having a wonderful time?
Does gypsy music make you sad?
Do you think any man really understands you?
Would you streak your hair with platinum without consulting your husband?
If tourist flights were running, would you take a trip to Mars?
Do you close your eyes when you're kissed?”


This ad was used as the back cover photo for Dorian Leigh’s autobiography, The Girl Who Had Everything…The Story of the “Fire and Ice Girl" (Doubleday & Co., 1980):
http://www.minimadmod60s.com/gallery2/main.php?g2_itemId=40885





Dorian Leigh was also featured in the famous 1953 shade promotion for Cherries in the Snow:




Photographer: Richard Avedon
Contributed by bonniepix

Susan Camp
Senior Editor & Archivist


Last edited by Susan Camp on Sat Dec 18, 2010 3:24 pm; edited 1 time in total
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Revlon's "Fire & Ice"~ Dorian Leigh :: Comments

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Re: Revlon's "Fire & Ice"~ Dorian Leigh
Post on Fri Dec 17, 2010 8:15 am by MMM60s-LM
Excellent.
Re: Revlon's "Fire & Ice"~ Dorian Leigh
Post on Fri Dec 17, 2010 2:30 am by MMM60s-SC
THE LEGEND LIVES ON...


2010 Revlon Ad
Model: Jessica Biel
Photographer: Mario Testino

An article about these two Fire and Ice ad campaigns was written by Holly Siegel for the New York Times Style Magazine on November 10, 2010:
http://tmagazine.blogs.nytimes.com/2010/11/10/vain-glorious-revlons-fire-ice/

"In Revlon’s 1952 ad for the Fire & Ice Collection, Richard Avedon photographed model-of-the-moment Dorian Leigh in a sparkling silver gown framed by an amorphous tuft of red fabric (a copy of a Balenciaga cape), her hands drawing attention to her blood-colored manicure and lipstick. One of the most indelible ads in fashion history, the image was part of a niche campaign that included a Peggy Olsen-worthy tagline — “Are you made for Fire & Ice?” — and a bizarre questionnaire that asked, ‘Have you ever wanted to wear an ankle bracelet?’ and ‘Does gypsy music make you sad?’ While a lot has changed since 1952, Fire & Ice has a new shelf life now that Revlon has re-released three “lip-and-tip” pairings ($4.79 – $ 8.99). The ad, shot by Mario Testino, restages the original, with a few notable exceptions — the actress Jessica Biel stands in for Leigh, ankle bracelets are so last century, and that dress is no knockoff. "

Susan Camp
Senior Editor & Archivist


Last edited by MMM60s-SC on Wed Sep 21, 2011 6:22 pm; edited 1 time in total
 

Revlon's "Fire & Ice"~ Dorian Leigh

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