Oral and Visual History Initiative MMM60s MODEL HISTORY and VINTAGE FASHION
HomeHome  Log in  RegisterRegister  SearchSearch  FAQFAQ  

Share | 

 Revlon's "Fire & Ice" ~ Charles Revson

Go down 


Posts : 723
Join date : 2008-11-10

PostRevlon's "Fire & Ice" ~ Charles Revson

On March 1, 1932, brothers Charles and Joseph Revson, along with chemist Charles Lachman, established a nail polish company they named Revlon (the “l” in Revlon came from Lachman).

In his book Fire and Ice: The Story of Charles Revson – the Man Who Built the Revlon Empire (William Morrow and Company, 1976), Andrew Tobias chronicled the career of the man who "started with one bottle of nail polish and a fine ear for female fantasy and built an empire – The Revlon Company – worth millions from them”:

A special album has been created for this book in the 60s Ad Campaigns Album: Revlon Album (1940s-1950s):

Here are some historic Revlon ads from the 1930s through the 1970s:

The first Revlon ad to run outside of trade journals:

The New Yorker Magazine
Summer 1935


The first Revlon ad to run in Vogue Magazine:

Vogue Magazine
Summer 1936


The first full-scale color promotion with "matching lips and fingertips". Revlon popularized this fashion strategy in the 1940s:


First Revlon product named after Charles Revson:

Charly Stember


To read this out-of-print book online, go to Andrew Tobias’ web site:

Susan Camp
Senior Editor & Archivist
Back to top Go down
Share this post on: diggdeliciousredditstumbleuponslashdotyahoogooglelive

Revlon's "Fire & Ice" ~ Charles Revson :: Comments

No Comment.

Revlon's "Fire & Ice" ~ Charles Revson

Back to top 

Page 1 of 1

Permissions in this forum:You cannot reply to topics in this forum
MODEL HALL OF FAME - Visual History - Vintage Fashion :: FORTIES/FIFTIES SUPER MODELS - Click Here-
Jump to: