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 "The Women We Wanted to Look Like" ~ Revlon Ads

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Join date : 2008-11-10

20100301
Post"The Women We Wanted to Look Like" ~ Revlon Ads

In her book The Women We Wanted to Look Like (St. Martin's Press: 1977), Brigid Keenan examined the women who influenced fashion in the 20th Century:
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Lauren Hutton


Jean Shrimpton

Here are some interesting photos and insights about how Revlon changed the way cosmetics were advertised to women after World War II:
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Cosmetics, rather than skin care, were the new thing and Revlon was quick to see that these could be sold successfully if projected with glamour and sex appeal.

Revlon spared no expense on their advertisements, using top photographers like Richard Avedon, top model girls (especially the beautiful sisters Suzy Parker and Dorian Leigh), and placing them, in full colour, across double-page spreads in magazines. They set the style for all their competitors:




Dorian Leigh 1953
Contributed by bonniepix





Suzy Parker 1954

But in 1972, Revlon allowed sex to give way to women's liberation, with Jean Shrimpton posing aggressively on a motorcycle:



In 1973 the Revlon girl settled down and in advertisements for their new perfume, Charlie, she is strolling along in a trouser suit:


Charly Stember

Susan Camp
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