Oral and Visual History Initiative MMM60s MODEL HISTORY and VINTAGE FASHION
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 Lana Lobell Catalogs 1960s

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Join date : 2008-11-10

PostLana Lobell Catalogs 1960s

Boris and Sophie Leavitt opened an apparel store in Hanover, Pennsylvania in 1934. That one business venture soon grew into a chain of a dozen shops. After World War II, the Leavitts advertised their better merchandise in magazines. Then they began publishing a specialty catalog of fashions in 1950 and named it after their daughter Lana Lobell. They were truly pioneers in direct marketing!

Lana Lobell was a very popular mail order catalog in the 1960s, especially for women and teens living on the East Coast. Ads for Lana Lobell fashions also appeared in magazines like Seventeen. Here are some catalog covers that have been added to the Portfolio Albums:

Sara Thom
Spring/Summer 1961
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Unidentified Model (Gillian Hart?) & Susan van Wyck
Summer 1961

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Rita Egan
Fall 1962

Rita Egan
Summer 1964

Unidentified Model & Bonnie Trompeter
Spring 1965

Bonnie Trompeter
Summer 1965

Martha Branch
1966/1967 Holiday

Jonathan Logan designed for Lana Lobell, and those outfits were featured in the catalogs. I've added this page of Jonathan Logan fashions to the 60s Ad Campaigns Album: Jonathan Logan Album. Rita Egan is the model on the top right wearing the yellow hat and long-sleeved blouse:
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Summer 1964

Susan Camp
Senior Editor & Archivist

Last edited by MMM60s-SC on Wed Sep 21, 2011 5:02 pm; edited 1 time in total
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Lana Lobell Catalogs 1960s :: Comments

Re: Lana Lobell Catalogs 1960s
Post on Sun Feb 07, 2010 11:01 am by joanmtv
OMG.....there were soo many other catalogs around at the time as well .....there were so many "catalog" studios in New York.......you were booked by the hour and if you didn't ask you had no idea which one it was unless it was one of the big ones....Sears, Pennys, Montgomery Wards or Spiegel.......does anyone remember the Canadian catalog in Toronto????......Joan

Lana Lobell Catalogs 1960s

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